Production Blog

When you set out to make a genre film like DS, you have this mental picture of your ideal viewer- the guy who will not only "get" your film but he exists on the same exact mental plane as the story. It's the guy that will absorb the world you're creating and will spit it right back at you. I think i found that person at the Viacom screening and, in lieu of having any official reviews to post, I am posting his email to me (with his permission). Thank you Noel! You are The Quintessential Deployment Strategy Fan!

... oh boy... lotsa little details to take care of... stay tuned... [updated!] woo-hoo! ok ok, it's saturday. the Viacom screening went extremely well on Thursday and then the following night we had the cast/crew premiere screening in the same theater. so much to talk about! Let's talk about the Viacom screening... this was the fourth time Deployment Strategy has played for an audience. It's played in Arizona, LA, and Cleveland at different festivals, but in a way, i considered this a larger deal than any of those. Why? Cuz it's playing for employees of VIACOM- the media giant, the media elite. Standards are high here because standards are defined here. It could be a tough crowd!!

Nickelodeon Web Developer by day...Science Fiction movie director by night!!!

One of the benefits of being in the family! With the enthusiastic cooperation and support of Paramount Pictures Promotions department, Deployment Strategy will have 2 screenings next week in Times Square in the Viacom building! Both will be private, invite-only screenings (in compliance with most film festival rules)

CLARIFICATION: FREE FOR ALL VIACOM EMPLOYEES! You do NOT need an invite if you work for Viacom, just show up :D I have invited the whole company which puts me safely within festival rules :D .

Thursday, August 16th at 12:30 pm will be the Viacom Employee Screening for people in the company. Friday, August 17th at 8pm will be the Cast & Crew screening. I'm so psyched for both of them!

That's the poster I made on the left that's hanging on walls all over the office! There's a huge version after the jump too...

I don't have much details yet on this one except that Dragon*Con is in Atlanta, GA the last weekend in August. It usually gets 30,000 attendees and this year some of the cool genre celebs that will be there are some cast members from Serenity, Star Treak, Battlestar, and the Harry Potter movies!! Cool!!! Not sure if I can attend this one- RATS!!! - but we'll see...Will post more soon!!

YO! I just got this email from the Dusk Til Dawn Festival directors!

"It is our pleasure to inform you that your film Deployment Strategy is the winner of the Willie Spirit Award for the Pencilheads Dusk til Dawn festival for 2007...

Title says it all! If you're in the area, come watch! We'll be playing at 10:45pm on Saturday in Theater 6. see their website for details!

7/27 Update: bye all, i'm off to LA tomorrow morning on the red eye! My first film festival ever!! wish me luck!! (bringing the video camera! will share some footage when I get back!!!)


I've been scrambling to get ready for next weekend's Action on Film Festival that I'm flying to that I just realized right now, the film is playing in Texas at the Dusk Til Dawn Festival!!! if anyone caught it there, reply to this entry!!!! Mike Garcia, the director of that festival is a great guy- totally committed and supportive of filmmakers and their projects. Unfortunately I couldn't make the festival at such short notice. But right now is the first time an audience is watching that film in a theater!!!

So there's this ongoing debate about whether or not you should include promotional packaging like fliers, postcards, slick dvd packaging with your festival application to improve your chances. Many festivals actually explicitly say that "your submission will be judged on the quality of your film, not your marketing materials," meaning don't try to butter them up with cool packaging!

But then there are some directors, whose films have done well at festivals, that swear by the exact opposite saying that including that marketing material helped their film do so well.

So let's talk a bit about festivals. I've applied to 42 so far, heard back from about 10 of them, got into 3 so far. Does that make me an expert? No, but i've already learned stuff i didn't know before!!

boy, i'm going slightly nuts here...I've got three NYC screenings I'm trying to plan and 2 festivals (i don't think i can go to all 3 at this point cuz it'll be so much travel... anways, i'm working frantically to get my dvd packaging and promo items like one sheets and postcards ready for them.

here's the direction i'm headed with the poster...(UPDATED for last time again!!:)

Who Am I and why in the world... i doing this?? I ask myself this all the freaking time but the conclusion is always the same- I don't know why, all I know is that I just must, must, must make this film...

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